Case Studies

Melbourne is one of the most competitive advertising markets in Australia. The city’s density of businesses across hospitality, professional services, e-commerce, trades, healthcare, and property means Google Ads costs run higher than the national average, and the margin for error is thinner. A poorly managed campaign in this market does not just underperform. It haemorrhages money while your competitors collect

Property is a trust-first industry. Nobody hands over a $30,000 buyer’s agent fee or a six-figure development consultancy retainer because they clicked an ad. They do it because they believe you know what you are doing, you have their interests at heart, and you will deliver results that justify the investment. So where does Google Ads fit? Right at the

If you run a service business in Australia and manage your own Google Ads, or if your agency has recently suggested switching to Performance Max, you are probably asking the same question everyone else is: does this thing actually work for businesses that generate leads, not online sales? The honest answer? It depends. And the reason it depends is something